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In 2019, conversions increased enormously after launching a complete redesign of The new site detailed how the product is special, with a seamless UX and easy shopping experience. The new theme was set up for Hammitt's highly-anticipated flash sample sales, handling high traffic and rapid sales. Nearly all inventory was sold within 24 hours, and the hype was on with countdown capsule pages for both VIP early-release customers and the general public. Easy-to-manage, automated release, thoughtful design = happy customers. ✅

About Hammitt: Each style starts with a thought and an idea to solve a problem. Ideas become sketches, which come to life thanks to high quality materials that are selected to last and intended to be cherished.

Each handbag keeps you in mind and is here to help you be yourself and make your life easier and more colorful.

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